{"product_id":"aveda-men-pure-formance-thickening-paste-75ml","title":"Aveda Men Pure-Formance Thickening Paste 75ml","description":"\u003cdiv\u003e\n\u003cp\u003eMeet Aveda Men Pure-Formance Thickening Paste in a compact 75ml tube—designed to give men with active lifestyles fuller-looking hair without sacrificing natural movement. This thickening paste is 93% naturally derived, delivering substance where you need it most while keeping your style flexible and authentic.\u003c\/p\u003e \u003cp\u003eAt the heart of the formula is Amla Fruit Extract, a natural ingredient that thickens each individual strand for a visibly denser head of hair. The result is refined volume that doesn’t feel stiff or crusty, so you can run your hands through your hair with ease.\u003c\/p\u003e \u003cp\u003eWhat sets this paste apart is its \u003cstrong\u003eversatile hold\u003c\/strong\u003e paired with a \u003cstrong\u003enatural finish\u003c\/strong\u003e. Build texture, define shape, or create a clean, controlled look—the hold adapts as your day unfolds, from work meetings to after-hours sorties. And with the patented \u003cstrong\u003epure-fumeTM aroma\u003c\/strong\u003e—crafted from certified organic plant essences—the scent is masculine, refined, and ephemeral, fading as you go about your day.\u003c\/p\u003e \u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003e93% naturally derived\u003c\/strong\u003e ingredients meet modern expectations for clean, responsible grooming.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAmla Fruit Extract\u003c\/strong\u003e thickens each strand, creating instant density without heaviness.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFlexible hold\u003c\/strong\u003e with a \u003cstrong\u003enatural finish\u003c\/strong\u003e that maintains movement and texture.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePure-fumeTM aroma\u003c\/strong\u003e—patented fragrance from certified organic plant essences for a discreet, timeless scent.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e75ml\u003c\/strong\u003e size is ideal for daily use and travel, easy to carry and reapply as needed.\u003c\/li\u003e \u003cli\u003eWorks beautifully on \u003cstrong\u003edamp or dry hair\u003c\/strong\u003e, giving you styling options for every look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eMen seeking more body and density from their hair without a stiff, artificial finish.\u003c\/li\u003e \u003cli\u003eThose who value a natural, touchable texture with the freedom to restyle.\u003c\/li\u003e \u003cli\u003eAnyone wanting a refined grooming product that survives long days with minimal effort.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between your palms and apply evenly through damp or dry hair. Start with a pea-sized amount for short styles, then add more as needed to build texture and hold. Style with your fingers or a comb, and rework through the day for renewed shape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":47243863556258,"sku":"296789","price":51.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/21515374344_FULL.jpg?v=1778068717","url":"https:\/\/nl.europacosmetica.com\/en\/products\/aveda-men-pure-formance-thickening-paste-75ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}