CHI Ionic Color Illuminate Shampoo - # Red Auburn 739ml/25oz

Meet CHI Ionic Color Illuminate Shampoo in Red Auburn — a color-safe, illuminating wash that does more than cleanse. Engineered for natural and color-treated hair, this shampoo deposits vibrant pigment while delivering essential moisture, so every strand looks salon-fresh between visits.

• Shade: Red Auburn — a rich, multi-dimensional tone designed to complement warm bases while maintaining nuance in between color appointments.
• Size: 739 ml / 25 oz, a convenient, long-lasting bottle for home use or salon stations.
• 90% natural formula — sulfate-free, paraben-free, gluten-free, crafted to cleanse without stripping color or moisture.
• Silk Amino Complex — a fusion of ceramic amino acids and silk that deeply penetrates the cuticle, sealing color and locking in moisture for lasting vibrancy.
• Color Preservation — designed to help maintain salon-fresh color in both natural and color-treated hair, reducing fading between color sessions.
• Color Balance in One Step — supports vibrant tone while helping neutralize unwanted brassiness, so your color stays true longer.
• Custom Shades — the color deposit technology lets you intermix with other shades for endless, personalized possibilities.
• Usage — suitable for weekly or daily use depending on how vibrant you want your color to appear and how often you refresh it at home.

Why this matters: color-treated hair often needs more than cleansing. CHI Ionic Color Illuminate Shampoo not only cleanses gently but also deposits pigment and nourishes the cuticle to minimize fading. The Silk Amino Complex helps seal moisture in, so your hair feels soft, manageable, and ready to glow in between salon visits.

Ideal for anyone seeking to maintain a red-auburn hue with depth and longevity—whether you’re keeping up with color between salon refreshes or enriching natural hair with a subtle, radiant tint.

Practical tips for best results:

• Use regularly as part of a color-preserving routine to maintain vibrancy and tone balance.
• Experiment with intermixing shade options to dial in your perfect red auburn intensity.
• Pair with a color-safe conditioner to further lock in moisture and maintain softness after cleansing.