Shiseido ModernMatte Powder Lipstick - # 514 Hyper Red (True Red) 4g/0.14oz

Introducing Shiseido ModernMatte Powder Lipstick in #514 Hyper Red (True Red) — a bold, true-red that commands attention with a modern matte finish. Packaged in a convenient 4g / 0.14oz formula, this lipstick is built for real life: vivid color that lasts from morning meetings to evening celebrations, without sacrificing lip comfort.

• Vivid, statement-making shade: Hyper Red is a bright, true red designed to brighten any skin tone and stand out in photos and daylight alike.
• ModernMatte powder finish: A high-pigment matte that reads refined and fashion-forward, without a flat or chalky look.
• Non-drying, weightless feel: The formula stays comfortable on lips, so you don’t sacrifice comfort for color.
• Long-wearing without heaviness: Up to eight hours of color that resists feathering and transfer under normal daily activities.
• Texture you’ll forget you’re wearing: Powder-soft, glide-on application that feels light and breathable, not thick or waxy.
• Tokyo nightlife-inspired shade range: The collection draws on the city’s vibrant energy to deliver fashion-forward hues with broad appeal.
• Dermatologist-tested: Formulated with care for sensitive or reactive lips while maintaining bold color payoff.

What makes #514 Hyper Red truly special is how it balances intensity with everyday practicality. You get a true red that photographs beautifully, yet wears comfortably through meals and chats without drying or stiffening your lips. The non-drying formula means you can reach for this shade daily and still feel like your lips are kept moisturized, not strained by pigment.

How and when to reach for this shade

Perfect for a wide range of occasions, from weekday meetings to weekend dinners and evening events. Use cases include:

• Head-turning office lip with a sophisticated matte finish that won’t smudge during a long day.
• Statement lip for date nights or nightlife looks where you want color to last through several cocktails and conversations.
• Photogenic red for events, portrait sessions, and social media content where color payoff matters.

Tips for best results:

• Prep with a light lip balm to create a smooth canvas, then blot any excess before applying.
• Outline lips with a matching lip liner to extend wear and prevent feathering, especially along the cupid’s bow and corners.
• Apply in a thin, even layer. For maximum intensity, layer once more after the first pass and allow a brief settle to achieve a true red payoff.
• Pair with a neutral eye and a touch of highlighter for a balanced, modern look that lets the lipstick shine.

Size and care matter in a lipstick you’ll reach for again and again. At 4g / 0.14oz, Shiseido ModernMatte Powder Lipstick is compact enough for a daily kit yet robust enough to perform through extended wear. If you’re seeking a bold red that stays put, feels comfortable, and channels Tokyo’s vibrant nightlife in a single swipe, #514 Hyper Red is your go-to color.